Dec
02
2008
0

News NEWS TOYOTA CANADA CONTINUES TO SUPPORT ENVIRONMENTAL INITIATIVES

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As a leader in environmental initiatives, Toyota Canada Inc.’s (TCI) efforts extend beyond eco-friendly automotive technology, with six hybrid models currently available in the Canadian Toyota and Lexus line up, to eco-action programs. Striving to make things better – at home, at work and in our communities, TCI’s continued involvement includes the following activities:

* Community program donations: TCI has announced a donation to support the Toronto and Region Conservation Authority (TRCA). TCI will present the TRCA with a cheque for $7,500 towards the protection, enhancement and regeneration of natural watershed resources across the greater Toronto area.

* Toyota Evergreen Learning Grounds program: A nationwide eco-action initiative, the Toyota Evergreen Learning Grounds program brings teachers, students, and community members together to transform school grounds across Canada into green and creative outdoor learning environments. On June 17, with funding from the program, students from Brampton’s Conestoga Public School helped green the Old Britannia Schoolhouse in Mississauga by planting sweet corn in the new vegetable garden.

* Hybrid technology education: With gas prices on the rise, consumers are curious about how hybrids work and the environmental benefits of owning such a vehicle. Taking Toyota and Lexus hybrids out of the showroom and out into communities helps people better understand the vehicle. Most recently, Canadians got interactive with TCI hybrids at eco-trade shows like Montreal’s Salon national de l’environnement (June 13-15) and the “Earth Tones” event at Toronto’s Yorkdale Shopping Centre (June 5-15). Look for the Toyota Hybrid Tour, a travelling tour featuring interactive displays and ride and drives that went across Canada last summer, to make stops at Ontario shopping centres this summer.

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Dec
02
2008
0

Environment

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Stepping Forward to Meet Tomorrow’s Challenges

Toyota has a long history of concern for the environment, and actively seeks ways to meet the growing transportation needs of society in ways that are less harmful to our Earth. To do that, we consistently examine our products, business strategies, and daily operations carefully, and set goals for environmental improvement. It’s all part of Toyota’s Earth Charter and 2010 Global Vision, a commitment to the environment and to the communities where we do business. And it’s also part of Toyota’s efforts at continuous improvement-from reducing the use of resources and energy in our manufacturing processes to making sure we give something back to the people of the Earth.

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